Mercedes-Benz Arocs und Atego
Please build the backplate according to the rough composing. Please coordinate individual objects and adjust them if necessary. Please optimize the sizing and proportions of all the elements. Light and shadow ratios of the individual elements also should match each other.
The trucks should be rendered in the given perspective according to specifications. The camera height must be adjusted to the backplate. Light, shadows and sizes should fit the backplate. Please integrate the vehicle into the backplate. The motif must fit into the look of the Mercedes-Benz trucks campaign. Please also integrate the illustration like in former truck campaign images The image must be created for all the common formats ( brochure, billboards, CLP and POS ).
Scholz & Friends, Berlin
photography of backplates & 360° domes: Marc Trautmann
agency: Scholz & Friends, Berlin
client: Daimler Benz