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Kia GT concept car

Good design is instinctive. It takes you to the most ravishing places in your mind, and with this GT Concept, the journey is full of twists and turns; exhilaration meets acceleration, joie de vivre translates into effortless cruising.Illuminating the car with an outdoor sphere gives the viewer the impression of warm, natural sunny environment. The aim was to create a Côte d’Azur ambience without the distraction of the surroundings. Respected Creative Director Iain Ross developed the idea of transporting a lifestyle by lighting alone.
We worked closely with the Kia Design Centre to complete these images before the first concept car was built.

 

 

agency: Innocean Worldwide Europe & Motorvated Creative, Iain Ross   
client: Kia design department

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