Toyota outdoor campaign including four images:

Capable SUVs ( Highlander & Rav4 )
Surprisingly stylish Sedans ( Supra, Camry & Corolla )
Rugged & capable Trucks ( Tundra & Tacoma )
Hybrid SUVs ( Highlander , RAV4 & Venza )

Usage: 3 standard out of home boards and a special adaption for Lincoln Tunnel ( 70500 x 38000 px )

Based on rough sketches and mood boards we developed these images together with the Saatchi creatives. In several sessions we played around with angles, camera heights and perspectives.  The cars and the foreground were built in CG. The background is based on stock images enhanced with unique photos of skies especially taken for the project.

agency: Saatchi LA   
CD: Verner Soler   
AD: Stephanie Torres   
Art producer: Skye Houghton & Ashley Delkash   
client: Toyota