Teaser campaign for BMW´s 7 series

The BMW 7 series campaign was photographed by Marc Trautmann for the launch in the Chinese market. The teaser images show a 7series BMW of the time in conjunction with a technical innovation of the corresponding decade. The images also use the colours of images made at that particular point in time. The main image of the newly launched 7 series BMW however is shot in a pure and reduced location, future proof for the beginning decade.

photography: Marc Trautmann  
agency: Serviceplan Beijing, CD: Kathrin Guethoff   
client: BMW