Opel LCV passenger cars Combo Life & Zafira
Cars and backgrounds were generated entirely in CG. Later, the perspectives were adapted in the photo studio and the dog and models were photographed there
our task:
The locations were illuminated and rendered according to partially predefined perspectives of the vehicles. The look of the images is characterized by the tree shadows and the colored lighting effects. car photography specialist Andreas Hempel, got the necessary measurements to fit the people perfectly for the motifs to be photographed. On location, we integrated the first selections directly and roughly into the pictures. Later, these were integrated neatly by the team in our office
further motifs were created freestyle, i.e. unused, exciting people shots were the base to create additional perspectives
client: Opel / Stellantis advertising agency: Jung von Matt HAVEL photographer: Andreas Hempel