Leica CL by Paul Smith

The Leica CL „Edition Paul Smith“ is the second limited special edition based on a collaboration with iconic british fashion and design label Paul Smith. The Neon Rope Strap including the Paul Smith and Leica Branding acts as main theme in the full CG imagefilm introducing a colorful approach to Leica Cameras.“
Our briefing: create a 3D animation of the "transformation" as a core asset in different channels like the Leica website, social media ( eg Instagram, Facebook ) and e-commerce ( shop video ).

client: Leica