Kia Rio

The new launched Rio is a mild Hybrid. The Baseline has no limitation on range and very efficient powertrain. Innocean´s goal was to show the Baseline in locations that people can reach with Rio. Rio GT Line is a Mild Hybrid that looks fast. Drivers of GT Line live fast and move fast! The city is their playground. Innocean wants to explore this by going to urban places that are far away from each other: modern office or home, downtown, beach, new cool spot to be.

 

supervision: Uwe Breitkopf    
agency: Innocean worldwide CD: Igor Karpalov   
client: Kia