Hyundai Project C launch film

Project c : A special limited edition of Hyundais i30 N. A car who definitively needs to go on the race track. A car which has a certain elements to enhance I´s sporty appearance.
Our briefing was to create a race track in CG in a moody atmosphere in order to show the car in his element.
Just in time for the start of the german motor show we finished a modern version of a 360 with short camera stops to present the highlights of the car like carbon fiber front spoiler, carbon fiber hood, lowered ground clearance, lightweight 19 inch forged wheel, lightweight aluminium knuckle, carbon fibre side sills, lightweight bucket seats, unique orange interior details, alcantara steering wheel, carbon fiber rear diffuser, aluminium billet shift knob, unique matt grey exterior color
Additionally we finished a 60 seconds film with a rigged car and emotinal driving passages.

agency: Innocean Worldwide Europe    
client: Hyundai