BMW Vision CE

Not Just a Vehicle. A Vision

our task: 

We were briefed to develop a dynamic launch video for the Vision CE, showcasing its unique character in a memorable and engaging way. Using a minimalist desert setting, we visualized key product features through a sequence of unexpected, symbolic objects. A distinctive voice-over ties the elements together, reflecting the innovative and category-defying nature of the Vision CE. The bike was created via CG, backgrounds partly AI-generated, partly CG-crafted. The riders? AI-generated visualized by trained AI

 client: BMW         sounddesign & music: playroom studios